Branding
If Spark is for igniting new identities, and Seed is for nurturing ideas from the ground up, then Extend is about growing what already exists—with care, cohesion, and creativity. Extend is for clients who already have an identity in place, but need help translating it into new spaces. Whether you’re launching a new product, redesigning your website, or evolving your digital presence, this process is about carrying your brand forward—thoughtfully and consistently. It’s not about starting over. It’s about honoring what’s working and extending it with clarity, coherence, and craft.
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We start by understanding the current brand system: what’s solid, what’s struggling, and where the edges are starting to fray. We gather existing assets, review touchpoints, and identify areas for evolution or extension.
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We clarify goals: Are we building a new product? Expanding into a new space? Modernizing a dated experience?
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This is where we get hands-on. Whether we’re designing a new product interface, rolling out a fresh visual system, or reworking your website, we extend your brand into new forms without losing its essence.
We partnered with Fraîche to extend their brand into seamless digital experiences, designing an iOS app and marketing site that formed a cohesive digital ecosystem. As part of the launch, we directed a photoshoot and built a library of imagery that powered both marketing materials and digital platforms, ensuring the brand’s story felt unified across every touchpoint.
