Branding
Sometimes all it takes is a spark—a name, a vision, a favorite color, and a rough mood. Spark is a streamlined branding process designed for early-stage ideas that are ready to take form. We take that initial foundation built and translate it into a focused visual identity: a logo, a core brand system, and the essential tools to help you move forward with clarity and confidence. It’s a fast, collaborative engagement built to ignite your brand and set it in motion.
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At the start of Spark, clients often come with the building blocks already in hand—a name, a loose vision, and a handful of references: a Pinterest board, a few screenshots, or brands they’re drawn to but can’t quite explain why. Our role in this early phase is to listen closely, ask the right questions, and identify the common threads—both in what’s shared and what’s left unsaid. It’s about uncovering the creative signals within the noise and defining a clear direction to move forward with purpose.
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With shared signals in place, this is where the design truly begins—and where experience makes all the difference. This is where tools stop, and taste takes over: knowing what to elevate, what to refine, and how to shape early ideas into something clear, elegant, and lasting. Guided by instinct and craft, we create a focused visual identity that brings the brand to life with intention and restraint.
The sport base layer market is split: performance-focused brands for experts, or fashion-first labels for casual skiers. ÉCOLE set out to live in the space between — technical enough for pros, yet designed with a sense of effortless style. With Spark, we built the essentials of their brand identity — from logo and brand mark to typography — to help them explore with clarity, confidence, and a distinct point of view.
